All posts by JasonTLow

Life, Liberty, and the Pursuit of Equality . . . For All

Throughout the history of the United States, equality for all people has been fought for and won time and time again. Thomas Jefferson wrote in the Declaration of Independence ”that all men are created equal,” and over time equal rights have been gradually extended to different groups of people. However, equality has never been achieved without heated debate, despite our country’s founding principle that all people are created equal in the first place.

The language used to seek equality has remained familiar over time. Posters demanding equal rights (pictured) contain messages we have all seen or heard. One of my theories is that since the human life span is finite, the message of equality has to be relearned by each generation as it comes to realize that more work needs to be done.

If humans lived longer, would full equality across racial and gender lines have been acquired by now? Ask yourself: Would women suffragists from the 1920s, who so anti-semitism is anti-mevehemently demanded the right to vote, think it was fine for African Americans to be denied this same right? It depends. My theory also includes the caveat that empathy for others does not always translate into citizens banding together for the greater good. Then again, the social evolution of the United States is progressing. This progression is the reason the language and message of equality remains relevant.

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Race in Advertising

From time to time, race issues pop up in advertising. Race is a tricky subject in advertising because common approaches tend to reinforce racial stereotypes and rub people the wrong way if not handled with care.

Sensibilities vary from city to city and from country to country. Since the United States went through the civil rights movement, many Americans are aware of race issues and may recognize on their own when people of color are depicted in an unfavorable light.

[youtube http://www.youtube.com/watch?v=FftZt-Dw_hQ&w=420&h=315]

In 2010, a KFC ad ran in Australia depicting a lone white fan at a cricket game, surrounded by a rowdy bunch of black West Indians. To restore order, the white cricket fan placates the entire crowd with a bucket of fried chicken. I’ve read commentary from Australians rejecting claims that the ad perpetuates racial stereotypes, but the controversy raised enough public ire that KFC eventually pulled the ad.

nivea ad

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Should I be offended? Race-based comedy

I love comedy. Not doing comedy, but watching comedy, either in film or stand-up. Laughter is good for the spirit.

I like all kinds of comedians—from early Bill Cosby to Jon Stewart. I especially enjoy comedy that makes you think. Comedy can broach taboo topics like racism and stereotypes and make them fair game for open commentary. If done well, these comedic monologues on race can reveal the absurdity of people’s belief systems.

Comedian, Ahmed Ahmed
Comedian, Ahmed Ahmed

I searched YouTube for examples of race-based comedy that strikes a nerve and found a wide gamut. Will some of these clips offend some people? Maybe. But if you can push yourself outside your comfort level, looking past the profanity and at times crude subject matter, seriously (or humorously) consider what the comedians are trying to do. Are their jokes healing, even when they point out painful truths? Does a line exist, even for comedians, that should never be crossed, or can anything be made fun of in the context of comedy? Is it easier for a comedian who is a person of color to incorporate race in his/her act?

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The Meaning of Diversity Becomes More Diverse

Since the company was founded in 1991, diversity at LEE & LOW has been defined by ethnicity. Our focus has always been on multicultural stories that explore racial and cultural diversity, from remembering the experiences of past generations to reflecting on the world in which we live today.

For the first time in twenty-five years, our mission is expanding to include themes outside the conversation of race. Here are three new books that charted new territory for us:

Irena’s Jars of Secrets (Fall 2011)Irena's Jars of Secret
The riveting, true story of Polish social worker Irena Sendler, who lived during World War II. Using creative means, and at great personal risk, she saved thousands of Jewish children from Hitler’s Nazis by smuggling the children out of the Warsaw Ghetto.

Why we published this story: In 1997, we published a book called Passage to Freedom: The Sugihara Story, about a Japanese diplomat who defied his government during World War II to help thousands of Jewish refugees elude the Germans. While the themes of Irena’s Jars of Secrets and Passage to Freedom are similar, acts of extreme heroism for the sake of others are rare, timeless, and worth celebrating. Another reason Irena Sendler’s story spoke to us was the chilling fact that although nearly seventy years have passed since World War II ended, crimes of genocide continue into the twenty-first century. We felt that young readers should know about Irena Sendler as someone who stood for justice and compassion in times like these, and we discovered there were no other picture books that told her story. (Note: One season before our book was published, another book on Irena was released, so now there are two picture books about her.)

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Keeper of Quotes

Quotes are inspirational because they usually come from people who have done great things. The operative word here is done, since words hold more weight if they reflect actual accomplishments. Quotes often represent the principles people stand for or stood for.

“If we don’t fight hard enough for the things we stand for, at some point we have to recognize that we don’t really stand for them.” —Paul Wellstone, United States Senator, 1944–2002

I am a big keeper of quotes—from books I have read, songs I have heard, films I have seen, and conversations I have had with people. I even save fortunes from the fortune cookies I have eaten at lunch.

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When Racism Comes Home

This past weekend some guy called me a gook. What was surprising is it happened right in my hometown. I have lived in my town for five years now and have never had any problems with racism. This came out of the blue and was totally unprovoked. I was on my way to pick up Indian takeout for my family’s dinner.From Baseball Saved Us

There were so many things out of the ordinary about this incident. The man who called me a gook was with his girlfriend and didn’t appear to be drunk. In the past, racist insults usually have come from groups of young men, late at night, after consuming 6+ beers each. It wasn’t late; it was around seven o’clock in the evening. And the part about the guy being with his girlfriend is significant because usually a person tries to conceal the less than desirable parts of his or her personality, like being racist, at least until after the third date.

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I Wear My Sunglasses . . . All the Time

A couple months ago I made a discovery. It all started when I noticed the lenses on my sunglasses were badly scratched and beyond repair. I have worn Oakley sunglasses for years. While browsing the Oakley website I stumbled upon Asian Fit Sunglasses. I was surprised and wary since I had never seen a product so specific in targeting an ethnic group. The product description was very brief. It looked like Oakley copywriters went for the “less is more” approach because they did not want to accidentally commit anything to print that might be construed as offensive. I decided to order a pair. The risk was minimal since I had never been dissatisfied with Oakley sunglasses before. Besides, I was curious to see if I was missing out on something.

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