Book Marketing 101: Five Things to Do Before Your Book is Released

This post is the first in an ongoing series we’ll run answering questions about book marketing and publicity.

So, here you are: you’ve gone through the long, grueling process of writing draft after draft of your book. You’ve gotten an agent, who then sold it to an editor. You’ve revised and revised, until finally it’s ready to go to print. And now…you wait.

Authors often ask me: What can I do while I’m waiting for my book to come out? Here are five of my top suggestions: Continue reading

Why Literacy Teachers Should Care About Math

I’ll be the first to admit it: I didn’t pay much attention to math. I specialized in literacy and focused on reading, speaking, listening, writing, social studies, and science instruction. Math? My third graders went down the hall each day to the “math classroom.” My co-teacher and I collaborated over best teaching practices, family relationships, and classroom management, but I didn’t spend time delving into the third-grade mathematics standards.

It wasn’t until I entered into our first parent-teachers-student conferences in September that I realized I couldn’t afford to compartmentalize my students’ learning.

In those conferences, we had students who loved math and had excelled in math every year leading up, but were now struggling to advance. They seemed to have hit an invisible wall. What happened? Continue reading

Update: The Diversity Gap in the Academy Awards, 2015 and our Oscars recap

Last year, we released an infographic and study on the diversity gap in the Academy Awards. The study looked at racial and gender diversity over 85 years of Oscars, through 2012. Here’s the updated study, which includes the 2013, 2014, and 2015 winners: Continue reading

Awards and Grants for Authors of Color

Getting your book published is difficult, and unfortunately it tends to be much harder when you’re a Person of Color. While there are more diverse books being published, there’s still a lot of work to do!

Fortunately there are awards and grants out there help writers of color achieve their publication dreams.

We’ve created a list of awards and grants to help you get started!

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Monica Brown on Dehumanizing Language and the Immigration Debate

Monica BrownMonica Brown is the author of several award-winning Guest bloggerchildren’s books, including the Marisol McDonald series, and is a Professor of English at Northern Arizona University. Brown recently spoke to KNAU Public Radio about the power of dehumanizing language after a politician used the word “deportable” to refer to an immigrant. She has allowed us to reprint her comments below, and you can hear her radio segment here:

Deportable. The prefix de signifies removal, separation, reduction or reversal, as in deforestation or demerit. De reverses a verb’s action, as in defuse ordecompose. De is not often used with a noun, but it was last week. That’s when Republican Representative Steve King referred to one of First Lady Michelle Obama’s guests as “a deportable.” He tweeted it.

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Celebrate Black History Month with Two Book Collections from LEE & LOW BOOKS!

A heads up to our blog readers that we have two great sales happening now to celebrate Black History Month!

We’re offering 25% off two Black History Month collections on leeandlow.com through the end of the month. Kick-start your Black History book collection or mix things up with great books that can be used all year long.

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Writing for a Diverse Audience: SCBWI NY 2015 breakout recap

Over the weekend (Feb. 7), I taught a breakout session at the Annual Winter Conference of the Society of Children’s Book Writers and Illustrators here in New York, NY. We were discussing how to write for a diverse audience. My main focus was on helping the audience to remember that no matter what you’re writing, your audience will always be diverse. Too often, writers think that there’s a dichotomy–that there are “multicultural books” that are read by kids of color, and that “everyone else” (meaning, white kids) read “mainstream” (meaning, white) books.

This just isn’t the case. Readers tend to read widely, and kids of color are just like their white peers, reading the most popular books, the books assigned to them in schools, and whatever else they happen to come across that sounds interesting to them. Continue reading

“Lending a hand” for Random Acts of Kindness Week

Monday kicked off Random Acts of Kindness Week, a time when people are encouraged to step out of their comfort zones and do something nice for others. Our picture book, Lend a Hand: Poems About Giving is a collection of poems about different ways to help others. From planting trees to tutoring students, Lend a Hand shows that there are lots of small things you can do to make a big difference in someone’s life. Continue reading

7 Core Values to Celebrate During Black History Month

The month of February is a time when many communities pause and celebrate the great contributions made by African Americans in history. At Lee & Low we like to not only highlight African Americans who have made a difference, but also explore the diverse experiences of black culture throughout history, from the struggle for freedom in the South and the fight for civil rights to the lively rhythms of New Orleans jazz and the cultural explosion of the Harlem Renaissance. Continue reading

ALA Midwinter Day of Diversity Recap and Reflections

Chicago, IL, January 30, 2015
photos courtesy of Dan Bostrom

diversity 102This past weekend, I went to Chicago to attend the first ever Day of Diversity organized by the Association of Library Services for Children (ALSC) and Children’s Book Council (CBC). This event, which took place in conjunction with ALA’s Midwinter Conference, brought together 100 people from all parts of the book world including publishers, editors, librarians, booksellers, and authors. It included a mix of noted diversity advocates and newbies. The ultimate goal was to inform, engage, and ultimately find ways to turn talk into action.

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