Paula Yoo is a children’s book writer, television writer, and freelance violinist living in Los Angeles. Her first book, Sixteen Years in Sixteen Seconds, won Lee & Low’s New Voices Award. Her new book, Twenty-two Cents, was released this week. In this post, we asked her to share advice on publicizing your first book for those submitting to the New Voices Award and other new authors.
BUT… winning the New Voices contest was just the start. I had to do several revisions of the manuscript based on insightful critiques from my editor Philip Lee. Because this was a biography, I had to do extra research and conduct many more follow-up interviews to make sure all the facts of my manuscript were accurate. And then after all the line edits and copy edits and proof reading checks and balances were completed, I had one more thing to do.
No problem, I thought. All I had to do was answer that huge questionnaire the Lee & Low publicity department sent me. Our publicists were amazing – they were already aggressively sending out press releases and getting me invited to a few national writing conferences for book panels and signings.
A few weeks ago, Tu Books Publisher Stacy Whitman and author Joseph Bruchac (Killer of Enemies, Wolf Mark) answered questions about writing, publishing, science fiction and fantasy, and everything in between for a special Reddit Ask Me Anything (AMA) session. We rounded up their best advice for aspiring authors in Part 1. Today in Part 2, we share some of their advice on pitching, querying, and marketing:
Q: Joseph, when you sit down to write a query letter, what do you think the most important thing is to get across? I’ve heard a lot of advice, from getting the character’s voice in there to making sure the plot ends on a juicy cliffhanger. What do you do that made you so successful?
Joseph Bruchac: Writing a query letter is an art in itself. You need to get across both your idea and that you are the one who is qualified to write it.
In her first guest post, author/illustrator Christy Hale shared ideas for how to plan a successful book launch. In her follow-up post, Hale shares tips for planning storytelling and activities for bookstore appearances. Hale is the author and illustrator of, most recently, Dreaming Up, which was named a 2012 ALA Notable Book by the American Library Association and one of the Horn Book Magazine‘s Best Books of 2012.
1. Consider the audience when planning your program. Bookstores host different types of author events. If possible attend other programs at bookstores where you will appear so you can scope out the typical crowd. The time of the event may be a good indicator of the age level likely to attend. At Kepler’s Story Time Sundays, I have read to toddlers and preschoolers with a few older school age children scattered in the mix. A mid-week morning time program at BookSmart in a shopping mall in San Jose drew in moms and caregivers with toddlers and preschoolers. An afternoon program at Linden Tree in Los Altos brought school age children. An early evening program at Reach and Teach in San Mateo was geared toward whole families. My evening launch party at Books Inc. in Palo Alto was mostly attended by adults.