How to Plan a Successful Book Launch: Storytelling and Activity Ideas


guest bloggerChristy HaleIn her first guest post, author/illustrator Christy Hale shared ideas for how to plan a successful book launch. In her follow-up post, Hale shares tips for planning storytelling and activities for bookstore appearances. Hale is the author and illustrator of, most recently, Dreaming Up, which was named a 2012 ALA Notable Book by the American Library Association and one of the
Horn Book Magazine‘s Best Books of 2012.

1.     Consider the audience when planning your program. Bookstores host different types of author events. If possible attend other programs at bookstores where you will appear so you can scope out the typical crowd. The time of the event may be a good indicator of the age level likely to attend. At Kepler’s Story Time Sundays, I have read to toddlers and preschoolers with a few older school age children scattered in the mix. A mid-week morning time program at BookSmart in a shopping mall in San Jose drew in moms and caregivers with toddlers and preschoolers. An afternoon program at Linden Tree in Los Altos brought school age children. An early evening program at Reach and Teach in San Mateo was geared toward whole families. My evening launch party at Books Inc. in Palo Alto was mostly attended by adults.

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Meet Our New Visions Finalists, Part IV

guest bloggerNew Visions Award sealIn January we announced the finalists of our first New Visions Award, a new writing award for a debut author of color for a middle grade or young adult science fiction, fantasy, or mystery novel. Over the next few weeks, we’ll be highlighting these talented finalists on our blog as they answer questions about what inspires them, the writing process, and more. Perhaps among these five finalists you’ll find your next favorite author!

Previous posts by our New Visions finalists:

Q: What was your relationship to books and reading as a child or teenager?  In what ways did you see yourself represented in books?

Ailynn Knox-Collins

I was seven when I attended my first boarding school. Determined to hate the experience, I succeeded at being miserable. Over the next few years, I changed school six times. I was always the new kid, but I wasn’t the nice one. I got into fights, defied teachers and even started a gang to beat up boys (I didn’t actually beat up anyone). Adults whispered about me when they thought I wasn’t listening. I was the poor child whose parents were getting a divorce. Because of that, I got away with everything which just made me more miserable.

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Compiling Rigorous Thematic Text Sets

Jaclyn DeForgeJaclyn DeForge, our Resident Literacy Expert, began her career teaching first and second grade in the South Bronx, and went on to become a literacy coach and earn her Masters of Science in Teaching. In her column she offers teaching and literacy tips for educators.

One aspect of the Common Core that I get asked questions about all the time is thematic text sets.  What are they?  How do you know which books to use?  What types of texts should you be pairing together?

Fear not!  I’ve compiled some examples of text sets that cover one topic and span multiple genres and reading levels and over the next few weeks, I’ll be sharing these sets with you.  Some of the titles you may already have in your classroom library, and others I think you’ll enjoy discovering.

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Black History Month: Why Remember Bill Traylor?

guest bloggerEveryone knows Frederick Douglass and Martin Luther King, Jr., but there are many other African Americans who have contributed to the rich fabric of our country but whose names have fallen through the cracks of history.

We’ve asked some of our authors who chose to write biographies of these talented leaders why we should remember them. We’ll feature their answers throughout Black History Month.

Today, Don Tate shares why he wrote about Bill Traylor in It Jes’ Happened: When Bill Traylor Started to Draw:

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Cover Design 101: Hammer Of Witches, and the Pros of Illustrated Covers

We’re so excited about the upcoming release of our new YA historical fantasy Hammer of Witches! In this post, Tu Books Editorial Director Stacy Whitman discusses how she and the designer came up with the final cover:

Historical fantasy can be tough to market. You have to show that, despite being steeped in research and history, this is an exciting, awesome book. It should look different from all the contemporary books out there, but not old-fashioned. Because of the fantasy element, a photographic cover just couldn’t do this book justice, but for YA, illustration can be tough because you don’t want the illustration to make the book look like it’s for a younger audience. We needed an illustrator whose art had a more mature look, whose sensibility tended more toward something you’d see in the adult market than the middle grade market—and we found that illustrator in Andrew Maroriginal sketch for Hammer of Witches cover
Because the cover is illustrated, there’s a lot more leeway in terms of what we can pick to show. So we get to see an important moment in the story: a character moment where the main character, Baltasar, meets one of his primary companions throughout the book, Jinni (who is a half-genie). We know there’s magic happening–she’s floating, after all!–and we get to see how the author envisioned these characters rather than having to find a model whose looks fit the character or a stock photo that’s not quite right. We can also see that this is a historical setting from the view out the window, the characters’ clothing, and the items on the table. We even get some nice detailing in Jinni’s dress, and I love the expression on her face compared to Baltasar’s!

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Meet Our New Visions Finalists, Part III

guest bloggerNew Visions Award sealLast month we announced the finalists of our first New Visions Award, a new writing award for a debut author of color for a middle grade or young adult science fiction, fantasy, or mystery novel. Over the next few weeks, we’ll be highlighting these talented finalists on our blog as they answer questions about what inspires them, the writing process, and more. Perhaps among these five finalists you’ll find your next favorite author!

Q: What has been your experience writing from a different cultural background that may be unfamiliar to most young readers? 

Ibi Zoboi, Haiti.

While most readers are familiar with Edwidge Danticat, there are, of course, other Haitian and non-Haitian writers telling stories about Haitian children. M. Sindy Felin’s Touching Snow was a National Book Award Finalist.  The recent winner of the Printz Award is In Darkness, a story about a Haitian boy during the earthquake written by Nick Lake. One of my favorite Haitian YA books is Taste of Salt by the late Frances Temple.

Haiti has an amazing literary tradition and under a brutal dictatorship, writers either risked their lives or were sent into exile. So, for me, writing about Haiti is very political.  Though, my stories are cloaked in a world of magic.  What better way to convey Haiti’s complex history and mythology than in a young adult fantasy novel?  This simply adds another layer of depth to what young readers already know about Haiti, or any given culture.  They must know that culture is multi-dimensional and is not regulated to the superficial “facts” in the media. This is why mythology breathes life into everything I write.  While the names and magical systems differ, there is an interconnecting power in world mythology that can resonate with any reader.

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The Origins of the Coretta Scott King Award

guest bloggerIn this guest post, Dr. Henrietta M. Smith, Professor Emerita and the first African-American professor at the University of South Florida, School of Information shares her memories of how the Coretta Scott King Award began:

The news of the damage sustained by the boardwalk in Atlantic City during Hurricane Sandy brought back memories of where the Coretta Scott King Award started. This writer’s mind went back to an earlier time, to an American Library Association annual meeting in Atlantic City. "Never since the inception of the Newbery Medal..."The year was 1969. Two librarians walking through the exhibit hall stopped by a booth where a poster of the late Martin Luther King Jr. was on display. This was the start of a genial conversation that evolved into the observation that never since the inception of the Newbery Medal in 1922 and the Caldecott Medal in 1938 had any award committee recognized the work of a person of color.

John Carroll, a publisher from a small company in New York, overheard the conversation. It was reported that he said, rather matter of factly, “Then why don’t you ladies establish your own award?” The seed was planted. Before the conference ended, in an informal meeting on the boardwalk in Atlantic City under the leadership of Glyndon Greer and Mabel McKissick, the idea of a award for African American authors was shared with a group of African American librarians, including Augusta Baker, Charlemae Rollins, Ella Mae Yates, and Virginia Lacy Jones, to name a few. At this seaside gathering, the struggle for recognition began.

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Black History Month: Why Remember Florence “Baby Flo” Mills?

guest bloggerEveryone knows Frederick Douglass and Martin Luther King, Jr., but there are many other African Americans who have contributed to the rich fabric of our country but whose names have fallen through the cracks of history.

We’ve asked some of our authors who chose to write biographies of these talented leaders why we should remember them. We’ll feature their answers throughout Black History Month.

Today, Alan Schroeder shares why he wrote about Florence Mills in Baby Flo: Florence Mills Lights Up the Stage:

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Meet Our New Visions Finalists, Part II

guest bloggerNew Visions Award sealLast month we announced the finalists of our first New Visions Award, a new writing award for a debut author of color for a middle grade or young adult science fiction, fantasy, or mystery novel. Over the next few weeks, we’ll be highlighting these talented finalists on our blog as they answer questions about what inspires them, the writing process, and more. Perhaps among these five finalists you’ll find your next favorite author!

Q: What brought you to Tu Books and to the New Visions Award competition in particular?

Rahul Kanakia, Baltimore, MD:
My novel has a number of autobiographical elements. I mean, obviously, I didn’t grow up in a plague-wracked authoritarian dystopia, but I did share many of the troubles and experiences of the character in my novel. I went to Catholic school and I was confused regarding my sexual orientation and I had body image issues. And when I started the first draft of my very first YA novel, all of that came out of me in a crazy rush. Nothing was filtered. Everything was on the paper. Never before nor since have I experienced that kind of pure mind to keyboard translation.

quote 2Except for one thing. The protagonist of that first draft was white. That’s because (kind of funnily, since I’m currently enrolled in an MFA program that’s more-or-less devoted to the creation of fine literature), I’m relentlessly commercial. I can’t ever get up the motivation to write something that I don’t think will sell. And, you know, I believed it was possible to sell a YA novel with a queer protagonist. And I believe it’s possible to sell a YA novel with a protagonist of color. There are (a few) examples of both of those things. But I just was not at all sure that it was possible to sell a YA novel with a protagonist who was both. Somehow, the intersection felt too narrow. I don’t know. Perhaps I was the unimaginative one there. Perhaps I didn’t give the publishing industry enough credit. But before I could even start to write that book, I felt like I had to choose one identity and discard another.

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Meet Our New Visions Finalists

guest bloggerNew Visions Award sealLast month we announced the finalists of our first New Visions Award, a new writing award for a debut author of color for a middle grade or young adult science fiction, fantasy, or mystery novel. Over the next few weeks, we’ll be highlighting these talented finalists on our blog as they answer questions about what inspires them, the writing process, and more. Perhaps among these five finalists you’ll find your next favorite author!

Q: What brought you to Tu Books and to the New Visions Award competition in particular?

Ailynn Knox-Collins. Redmond, WA:

I came across Tu Books when I bid on a copy of Tankborn for a charitable cause. Soon after, I had the good fortune to sit next to the writer, Karen Sandler, at an SCBWI conference in LA. I was delighted to find an imprint that is dedicated to putting books out there that are written by and feature characters of color.

Why is it important, you say, that there be this need to highlight multi-ethnic writers and stories? Because to me the world is colorful and always has been, but many of the books I love haven’t always reflected it. Too much of my own childhood was spent thinking that to be a hero or heroine, I had to look a certain way, and mostly not like me. Yet, when I look at the amazing people in the world I grew up in, they came from all sorts of backgrounds, colors and cultures.

So I had to be a part of this endeavor and I congratulate Tu Books on their first ever New Visions Award. I submitted my science fiction story and (wow!) now I’m a finalist. The other finalists are remarkable writers from excitingly varied backgrounds. I am honored to be in this group with them.

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