People have been talking a lot about cover art lately, what with all the Best-Of Lists floating around this time of year. When it comes to cover art, I’ve found that people are shockingly opinionated. Maybe you can’t judge a book by its cover, but you can still judge the cover. Sometimes cover controversy is about larger issues, but more often than not it’s pure aesthetics: what looks good, what looks really bad?
I can usually guess when our production and editorial departments are meeting about a cover because they stay in the conference room for a looooong time. For a couple of reasons, I think children’s and YA covers can be more challenging to design than adult covers. First off, they sometimes have to appeal to a fairly wide age range, and the difference between a 6-year-old and an 11-year old is not the same as the difference between a 35-year-old and a 40-year-old. Older kids don’t want a book that looks babyish, and younger kids don’t want a cover that looks old. Plus, boys don’t want to read “girl books” and vice versa. Not to mention teenagers, who–as usual–have their own set of demands.