Historical fantasy can be tough to market. You have to show that, despite being steeped in research and history, this is an exciting, awesome book. It should look different from all the contemporary books out there, but not old-fashioned. Because of the fantasy element, a photographic cover just couldn’t do this book justice, but for YA, illustration can be tough because you don’t want the illustration to make the book look like it’s for a younger audience. We needed an illustrator whose art had a more mature look, whose sensibility tended more toward something you’d see in the adult market than the middle grade market—and we found that illustrator in Andrew Mar. 

Because the cover is illustrated, there’s a lot more leeway in terms of what we can pick to show. So we get to see an important moment in the story: a character moment where the main character, Baltasar, meets one of his primary companions throughout the book, Jinni (who is a half-genie). We know there’s magic happening–she’s floating, after all!–and we get to see how the author envisioned these characters rather than having to find a model whose looks fit the character or a stock photo that’s not quite right. We can also see that this is a historical setting from the view out the window, the characters’ clothing, and the items on the table. We even get some nice detailing in Jinni’s dress, and I love the expression on her face compared to Baltasar’s!

Continue reading →