All posts by Stacy Whitman

Stacy Whitman is the Publisher and Editorial Director of Tu Books, an imprint of LEE & LOW BOOKS dedicated to sci-fi, fantasy, and mystery for young readers.

Writing conferences: A Place to Learn the Craft

Looking online for resources as a new writer can be confusing. If you google “how to get a book published,” many of the first results you see are ads for resources that are sketchy at best—pay-to-play publishing, self publishing, vanity publishing. (While self publishing is a valid route, it’s important to know all your options before deciding self publishing is the right way for you.)

Change the query to “how to get a children’s book published” and the results aren’t much better. Eventually you may stumble on the helpful Frequently Asked Questions page for the Society of Children’s Book Writers and Illustrators (SCBWI), an excellent resource for new writers looking to improve their craft and figure out the publication process. But navigating all the resources out there, good and bad, can be tricky.

Sometimes, you need to cut through the layers of information overload and just learn from publishing professionals directly. This is where writing conferences come in—which offer this and much more. Continue reading

Cover Design 101: A sense of mystery

Now that we’ve revealed the cover for the amazing Perfect Liars by Kimberly Reid (coming in May!), let’s talk about the cover design process. As with Ink and Ashes last year by Valynne Maetani, Perfect Liars is a YA mystery title. How do you give a book that mysterious air you need? How do you tell readers, “This book is for YOU!”?

The challenge in all YA book design is to create a cover that looks like it belongs in the YA section, but doesn’t look too much like the rest of the YA section. And to do that, you need a good designer. We found that designer in Liz Casal, who’s also designed covers for Little, Brown and Soho Press. Looking at her portfolio, we knew she was just the designer for the job. Continue reading

Writing for a Diverse Audience: SCBWI NY 2015 breakout recap

Over the weekend (Feb. 7), I taught a breakout session at the Annual Winter Conference of the Society of Children’s Book Writers and Illustrators here in New York, NY. We were discussing how to write for a diverse audience. My main focus was on helping the audience to remember that no matter what you’re writing, your audience will always be diverse. Too often, writers think that there’s a dichotomy–that there are “multicultural books” that are read by kids of color, and that “everyone else” (meaning, white kids) read “mainstream” (meaning, white) books.

This just isn’t the case. Readers tend to read widely, and kids of color are just like their white peers, reading the most popular books, the books assigned to them in schools, and whatever else they happen to come across that sounds interesting to them. Continue reading