Tag Archives: ALA annual conference

Marketing 101: How Conferences Taught Me to Plan a Wedding

I’m getting married in a little under two weeks, and a few nights ago I had my first anxiety dream about my upcoming wedding. It went like this: my wedding and the American Library Association Annual Conference (ALA) had been scheduled for the same time. I was arranging books at our exhibit booth in my wedding dress, and when I tried to leave to head to the altar, an author appeared for her signing. She demanded that I stay and fix the lighting, which she said was not flattering. I woke up in a cold sweat.

It doesn’t take Freud to figure out where this dream came from. As any marketing person can tell you, conferences take an immense amount of work, planning, and mental energy. As it turns out, weddings do too. The good news is that I’ve learned a lot in my eight years of planning and attending conferences that helped me stay sane throughout the wedding planning process—and there’s a lot that wedding planning can teach about conferences, too. Here are a few tips that I’ve found to be true for both events: Continue reading

ALA 2015 Recap: Wins in Diversity

Another year, another successful ALA annual! We were so excited to be in San Francisco this year, especially in light of the recent SCOTUS ruling on gay marriage! What better city to be in than the one that elected Harvey Milk to public office and issued marriage licenses to same-sex couples in 2004, kickstarting a fight for LGBTQ marriage rights in California? Continue reading

Marketing 101: How to Prepare for Your First Conference

This post is part of an ongoing series at The Open Book answering questions about book marketing and publicity.

With the 2015 American Library Association (ALA) conference just around the corner, many first-time authors are probably starting to get nervous, wondering what’s in store for them. Going to your first trade conference, book event, or signing can be incredibly daunting. It marks a transition from the very private and solitary process of creating a book to the very public process of interacting with readers directly and getting your book out into the world. This is by no means easy, but being in a public space with your book can be incredibly rewarding. Here are a couple things to keep in mind as you make the transition:

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ALA 2014 Recap: Diversity All Around

Another year, another fantastic ALA Annual, this time in Las Vegas! While “what happens in Vegas, stays in Vegas,” we thought it would be OK to break that code, just this one time, in order to share our experiences with you.

Even though the weather was hot (hello triple digits!), attendance was high and spirits were up! We teamed up with the folks of the #weneeddiversebooks campaign to hand out buttons, which were a huge hit! In fact, School Library Journal reported that, “If you ran into a youth services librarian at the American Library Association (ALA) Conference in Las Vegas, odds were good that they were sporting a colorful ‘We Need Diverse Books’ button.”

#weneeddiversebooks buttons
#weneeddiversebooks buttons!

We kept a white board in our booth, and got some great answers from librarians on why we need diverse books:

ALA whiteboard
We need diverse books because…

Quite a few of our authors and illustrators made it out to Las Vegas and our schedule was packed with signings! Don Tate, Glenda Armand, Frank Morrison, René Colato Lainez, Karen Sandler, Mira Reisberg, John Parra, Susan L. Roth, Cindy Trumbore, and Emily Jiang all stopped by the booth to sign books. In true Vegas style, we kept the party going at the LEE & LOW table!

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2014 ALA Signing Schedule

It’s hard to believe that the ALA Annual Conference is just around the corner, but we’re looking forward to a fun-filled weekend in Las Vegas! We have an exciting signing schedule, which you can check out below:

ALA signing schedule

SATURDAY, JUNE 28