Category Archives: Publishing 101

A behind-the-scenes look at the publishing process, with tips for aspiring authors and illustrators.

The Diversity Gap in Children’s Publishing, 2015

This February, the Cooperative Children’s Book Center (CCBC) released its statistics on the number of children’s books by and about people of color published in 2014. The issue of diversity in children’s books received a record amount of media coverage last year, in large part due to the success of the We Need Diverse Books campaign. Many people were anxious to know if the yearly CCBC statistics would reflect momentum of the movement.

The biggest takeaway from the new statistics was positive: in 2014 the number of books by/about people of color jumped to 14% (up from 10% in 2013) of the 3,000 to 3,500 books the CCBC reviews each year. Though not as high as it should be, the number shows definite improvement.

But looking at this number alone doesn’t show the whole story. In 2012, we kicked off our infographic series with information about the diversity gap in children’s books. Here is the updated infographic, which reflects statistics through 2014: Continue reading

Book Marketing 101: Five Things to Do Before Your Book is Released

This post is the first in an ongoing series we’ll run answering questions about book marketing and publicity.

So, here you are: you’ve gone through the long, grueling process of writing draft after draft of your book. You’ve gotten an agent, who then sold it to an editor. You’ve revised and revised, until finally it’s ready to go to print. And now…you wait.

Authors often ask me: What can I do while I’m waiting for my book to come out? Here are five of my top suggestions: Continue reading

Awards and Grants for Authors of Color

Getting your book published is difficult, and unfortunately it tends to be much harder when you’re a Person of Color. While there are more diverse books being published, there’s still a lot of work to do!

Fortunately there are awards and grants out there help writers of color achieve their publication dreams.

We’ve created a list of awards and grants to help you get started!

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Announcing our 2014 New Voices Award Winner

LEE & LOW BOOKS is proud to announce that Andrea J. Loney ofNew Voices Award sealInglewood, California, is the winner of the company’s fifteenth annual New Voices Award. Her manuscript, Take a Picture of Me, James Van Der Zee, is a picture book biography of James Van Der Zee, an African American photographer best known for his portraits of famous and little known New Yorkers during the Harlem Renaissance. From a young age, James Van Der Zee longed to share his vision of the world with others. When he discovered photography, this dream became a reality. Over many years, James worked hard to build his own business, where he specialized in highlighting the black middle class of Harlem, an aspect of American society rarely showcased at the time. Continue reading

An Interview with Lin Oliver on SCBWI’S Emerging Voices Award

On this blog we’ve often discussed our own New Voices and New Visions awards for unpublished authors of color. Today we wanted to spotlight another great award specifically for authors of color: the On-The-Verge Emerging Voices Award from the Society of Children’s Book Writers and Illustrators (SCBWI).

scbwi Emerging Voices Award

The On-The-Verge Emerging Voices Award is a grant created to “foster the emergence of diverse voices in children’s books.” It offers two writers or writer/illustrators from under-represented backgrounds the chance to receive:

  • An all-expense paid trip to the SCBWI Summer Conference in Los Angeles August 1-4, 2015 (transportation and hotel)
  • Tuition to the SCBWI Summer Conference
  • A manuscript consultation at the Summer Conference with an industry professional
  • An additional meeting with an industry professional
  • Tuition to the Summer Conference Writers or Illustrators Intensive
  • A press release

We interviewed Lin Oliver, Executive Director of SCBWI, about the creation of the award and the role of SCBWI in diversifying the world of children’s book publishing.

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How We Feel About Amazon

Jason LowIn this post, Publisher Jason Low shares his feelings on the Amazon vs. Hachette battle, the future of publishing, and the view from here as a small publisher.

Since the great Amazon-Hachette feud of 2014 started this summer, many people have asked where we stand. It is no secret that we do business with Amazon—almost every publisher does. At the same time, what I see from Amazon, and where I see the book industry heading as a result, worries me.

To me, Amazon is a different animal. It is unlike any other corporation out there because of the way it treats the bottom line. The problem is, Amazon’s bottom line is growth, not profits. In sacrificing profits they have made a conscious decision to sell books at unsustainable prices, undercutting any and all competitors who are still operating under the profit model, which is everyone.

The consequences of this are twofold. First, it puts other companies out of business, straight and simple. We have seen the continual decrease in the number of independent and even chain bookstores over the last several years as Amazon increases its market share.

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Paula Yoo on How to Publicize Your Children’s Book

Paula YooPaula Yoo is a children’s book writer, television writer, and freelance violinist living inGuest blogger Los Angeles. Her first book, Sixteen Years in Sixteen Seconds, won Lee & Low’s New Voices Award. Her new book, Twenty-two Cents, was released this week. In this post, we asked her to share advice on publicizing your first book for those submitting to the New Voices Award and other new authors.

When I won the Lee & Low New Voices Award picture book writing contest in 2003, I thought I had hit the big time. This was my “big break.” My dream had come true! My submission, Sixteen Years in Sixteen Seconds: The Sammy Lee Story, about Olympic gold medalist Dr. Sammy Lee, would be published in 2005 and illustrated by Dom Lee.

BUT… winning the New Voices contest was just the start. I had to do several revisions of the manuscript based on insightful critiques from my editor Philip Lee. Because this was a biography, I had to do extra research and conduct many more follow-up interviews to make sure all the facts of my manuscript were accurate. And then after all the line edits and copy edits and proof reading checks and balances were completed, I had one more thing to do.

How to Publicize Your BookPublicity.

No problem, I thought. All I had to do was answer that huge questionnaire the Lee & Low publicity department sent me. Our publicists were amazing – they were already aggressively sending out press releases and getting me invited to a few national writing conferences for book panels and signings.

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Dealing With Rejection: Keeping Your Dream Going

Thelma Lynne GodinThelma Lynne Godin is the debut author of The Hula-Hoopin’ Queen, which received starred reviews from Kirkus Reviews and Shelf Awareness. She lives with her husband in Milwaukee, Wisconsin. In this post, we asked her to share advice on believing in your dreams for those submitting to the New Voices Award and other aspiring authors.

“The future belongs to those who believe in the beauty of their dreams.”― Eleanor Roosevelt

As a child I was an avid dreamer and reader. I lived in the world of books. Sometimes I was the little girl in the Cat in the Hat enjoying the fun, but worrying about the mother coming home and finding out about the chaos. Other times I was Laura Ingalls Wilder, sleeping in a covered wagon with Pa, Ma, and Mary out on the prairie. As I grew older I dreamt of being a writer and creating worlds for kids to lose themselves in. But I let that dream drift as grown-up life became a reality. My careers as a mother, a librarian, and a social worker took up much of my time and energy, even though I continued to read and enjoy books for children. I was working as a school librarian and struggling with both my kids leaving for college when I noticed a picture book writing class being offered at a local art college. And suddenly, I was back in that drifting dream. Taking that class and being with people who shared the same dream was a giant step forward in my twisty road to publication. Sometimes I could glide on effortlessly, and other times I would round a curve to find a huge hill that I had to toil up.

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Ask an Editor: Nailing the Story

In this series, Tu Books Publisher Stacy Whitman shares advice for aspiring authors, especially those considering submitting to our New Visions Award

Last week on the blog, I talked about hooking the reader early and ways to write so you have that “zing” that captivates from the very beginning. This week, I wanted to go into more detail about the story and plot itself. When teaching at writing conferences, my first question to the audience is this:

 What is the most important thing about a multicultural book?

I let the audience respond for a little while, and many people have really good answers: getting the culture right, authenticity, understanding the character… these are all important things in diverse books.

But I think that the most important part of a diverse novel is the same thing that’s the most important thing about any novel: a good story. All of the other components of getting diversity right won’t matter if you don’t have a good story! And getting those details wrong affects how good the story is for me and for many readers.

So as we continue our series discussing things to keep in mind as you polish your New Visions Award manuscripts, let’s move the discussion on to how to write a good story, beyond just following the directions and getting a good hook in your first few pages. This week, we’ll focus on refining plot.

Here are a few of the kinds of comments readers might make if your plot isn’t quite there yet:

  • Part of story came out of nowhere (couldn’t see connection)
  • Too confusing
  • Confusing backstory
  • Plot not set up well enough in first 3 chapters
  • Bizarre plot
  • Confusing plot—jumped around too much
  • underdeveloped plot
  • Too complicated
  • Excessive detail/hard to keep track
  • Too hard to follow, not sure what world characters are in

We’ll look at pacing issues too, as they’re often related:

  • Chapters way too long
  • Pacing too slow (so slow hard to see where story is going)
  • Nothing gripped me
  • Too predictable

block quote 1Getting your plot and pacing right is a complicated matter. Just being able to see whether something is dragging too long or getting too convoluted can be hard when you’re talking about anywhere from fifty to a hundred thousand words, all in one long file. Entire books have been written on how to plot a good science fiction and fantasy book. More books have been written on how to plot a good mystery. If you need more in-depth work on this topic, refer to them (see the list at the end of this post).

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Ask an Editor: Hooking the Reader Early

In this series, Tu Books Publisher Stacy Whitman shares advice for aspiring authors, especially those considering submitting to our New Visions Award

Last week on the blog, I talked about the importance of following submission guidelines and basic manuscript format. This week, I wanted to go into more detail about why a reader might stop reading if they’re not hooked right away. Here are some comments I’ve heard our readers make about manuscripts that didn’t hook them:

  • Story does not captivate in first few chapters
  • Boring
  • Writing not strong, or not strong enough to hold a young reader’s (or teen’s) interest
  • Parts of the writing are very strange (not in a good way)
  • Sounded too artificial
  • Reminds me too much of something that’s really popular
  • Too Tolkienesque or reliant upon Western European fantasy tropes
  • Concept cliche

How do you get your writing to have that “zing” that captivates from the very beginning? This is a little tougher than just following the directions—this is much more personal to each reader and each writer.

Is your writing boring readers?

There are a couple different issues in the list above. Some readers lost interest simply because they were bored. If you find yourself telling readers of your book, “Don’t worry! It gets really good in chapter five!” consider whether you’re starting your book at the right moment in time. The phrase “late in, early out” is one to remember—perhaps you don’t need all the information that leads to the “really good” part. Or perhaps you need to revise to make that information more interesting and faster paced.

I don’t recommend simply dumping this information into a prologue. Many young readers skip prologues entirely, and many more readers will lose interest if your prologue is long and boring—it’s the same principle as saying “just wait till chapter five!”

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