Category Archives: Publishing 101

A behind-the-scenes look at the publishing process, with tips for aspiring authors and illustrators.

Cover Design 101: A sense of mystery

Now that we’ve revealed the cover for the amazing Perfect Liars by Kimberly Reid (coming in May!), let’s talk about the cover design process. As with Ink and Ashes last year by Valynne Maetani, Perfect Liars is a YA mystery title. How do you give a book that mysterious air you need? How do you tell readers, “This book is for YOU!”?

The challenge in all YA book design is to create a cover that looks like it belongs in the YA section, but doesn’t look too much like the rest of the YA section. And to do that, you need a good designer. We found that designer in Liz Casal, who’s also designed covers for Little, Brown and Soho Press. Looking at her portfolio, we knew she was just the designer for the job. Continue reading

Diversity 102: Using Scholarships to Diversify Publishing

diversity102-logoLast month, we were excited to announce the establishment of the Lee & Low and Friends Scholarship in conjunction with Simmons College. This scholarship will provide opportunities for students of color to enroll in the Simmons College graduate program in children’s literature, one of the country’s finest.

In this interview, we talk to two of the key players behind the new scholarship. Cathryn M. Mercier, PhD is the Director of the Center for the Study of Children’s Literature at Simmons College and the director of the center’s M.A. and M.F.A. programs. Jason Low is the Publisher/Co-owner of LEE & LOW BOOKS. Continue reading

Simmons College and LEE & LOW BOOKS Establish New Scholarship

Simmons College logoAs our readers know, LEE & LOW BOOKS focuses on publishing books that are about everyone, for everyone. Our books feature a diverse range of characters and cultures, and we strive to work with and publish authors of color with our New Voices Award and New Visions Award.

This is why we’re very excited to announce a new partnership with Simmons College. We have teamed up with The Center for the Study of Children’s Literature at Simmons College and established a scholarship to increase diversity in the world of children’s literature. The new Lee & Low and Friends Scholarship will provide opportunities for students of color to enroll in the most prestigious children’s literature graduate program in the United States.

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6 Key Points from the UK Study on Diversity in Publishing

diversity102-logoDiscussion about diversity in books, at least around here, is often focused on the US market, but the challenges we face regarding diversity here in the United States don’t start and end within our borders. Many countries around the world find themselves struggling with the same growing gap between who is represented in their literature and who their citizens actually are.

The international scope of these problems presents us with a unique opportunity to learn from each other and to share knowledge. What works? What doesn’t? What else can we try? Continue reading

Creating a Market for Diverse Books: An Interview With First Book CEO Kyle Zimmer

How We Did It Diversity 102In our new How We Did It series, we shine a spotlight on the people and
organizations doing important work to support diversity in publishing and beyond. Their stories and ideas are a dose of inspiration for all of us as we move forward in our work.

Today we are thrilled to have Kyle Zimmer, President, CEO, and Co-founder of First Book, with us. Here’s how Kyle describes her organization: “First Book supports educational equality by providing high quality, new and relevant books and educational resources to teachers and caregivers serving the millions of children growing up in low-income families.”  Welome, Kyle! Continue reading

Marketing 101: The Best Social Media Platforms For Authors

This post is part of an ongoing series at The Open Book answering MARKETING 101: The Best Social Media for Authorsquestions about book marketing and publicity.

One of the questions I get most often from authors—both new and
experienced—is, “Which social media platforms do I have to be on?” There are a lot of ways to answer this question but I want to start by addressing the question itself, which is often phrased in exactly this way. The answer is: you don’t have to be on any social media platforms that you don’t want to be on. Social media can help you connect with new readers, raise your discoverability, and sell books, but it can also be a drain on your time, attention, and ideas. Social media is not for everybody, and not every platform is for every writer. So the first thing to do is let go of the guilt and pressure you feel to be on every social media platform that exists, posting content in real time. Almost no authors can pull this off and it’s not worth losing your sanity to attempt it. Continue reading

Diversity Baseline Survey Update: #BigFiveSignOn and Survey Deadline

Exciting things have happened with the Diversity Baseline Survey since our last update!

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Two Authors Share What “Voice” Means To Them

New Voices Award sealThis year marks our sixteenth annual New Voices Award, Lee & Low’s writing contest for unpublished writers of color.

In this blog series, past New Voices winners gather to give advice for aspiring writers. This month, we’re talking about what “voice” means to an author.

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Diversity Baseline Survey Update: Which Review Journals + Publishers are On Board?

Several weeks ago I posted about why we’re asking publishers to join our Diversity Baseline Survey. If you missed that post, here’s a quick summary of the project:

The Diversity Baseline Survey we’ve proposed would be the first of its kind for US publishers. It involves creating statistics that do not yet exist by measuring staff diversity among publishers and review journals in four areas: gender, race, sexual orientation, and disability.

In short, we’re hoping that all publishers, from small to large, will opt in and encourage their staff to take our short survey. If they do, for the first time we’ll be able to see a clear picture of diversity among publishing staff. Continue reading

Marketing 101: How to Prepare for Your First Conference

This post is part of an ongoing series at The Open Book answering questions about book marketing and publicity.

With the 2015 American Library Association (ALA) conference just around the corner, many first-time authors are probably starting to get nervous, wondering what’s in store for them. Going to your first trade conference, book event, or signing can be incredibly daunting. It marks a transition from the very private and solitary process of creating a book to the very public process of interacting with readers directly and getting your book out into the world. This is by no means easy, but being in a public space with your book can be incredibly rewarding. Here are a couple things to keep in mind as you make the transition:

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