Category Archives: Publishing 101

A behind-the-scenes look at the publishing process, with tips for aspiring authors and illustrators.

Announcing the Winner of Our New Visions Writing Contest

New Visions Award sealTu Books, the middle grade and young adult imprint of respected multicultural children’s publisher LEE & LOW BOOKS, is thrilled to announce that author Supriya Kelkar has won its third annual New Visions Award for her middle grade historical fiction novel, Ahimsa.

The award honors a middle grade or young adult novel for young readers by an author of color who has not previously published a novel for that age group. It was established to encourage new talent and to offer authors of color a chance to break into a tough and predominantly white market. Continue reading

Writing conferences: A Place to Learn the Craft

Looking online for resources as a new writer can be confusing. If you google “how to get a book published,” many of the first results you see are ads for resources that are sketchy at best—pay-to-play publishing, self publishing, vanity publishing. (While self publishing is a valid route, it’s important to know all your options before deciding self publishing is the right way for you.)

Change the query to “how to get a children’s book published” and the results aren’t much better. Eventually you may stumble on the helpful Frequently Asked Questions page for the Society of Children’s Book Writers and Illustrators (SCBWI), an excellent resource for new writers looking to improve their craft and figure out the publication process. But navigating all the resources out there, good and bad, can be tricky.

Sometimes, you need to cut through the layers of information overload and just learn from publishing professionals directly. This is where writing conferences come in—which offer this and much more. Continue reading

Marketing 101: Six Tips for Leveraging Your Contacts

Marketing 101: Six Tips for Leveraging Your ContactsWhen asked for a list of key contacts who will support their upcoming book, many debut authors panic. “I don’t really know anyone,” they will say. But the truth is that most authors already have a large network of people at their disposal who will gladly assist in promoting their upcoming book: their friends and family. While these people probably can’t purchase a whole print run alone, a book can benefit from their support in some essential ways. Knowing the best ways to approach this group and maximize their impact is the key. Continue reading

Cover Design 101: A sense of mystery

Now that we’ve revealed the cover for the amazing Perfect Liars by Kimberly Reid (coming in May!), let’s talk about the cover design process. As with Ink and Ashes last year by Valynne Maetani, Perfect Liars is a YA mystery title. How do you give a book that mysterious air you need? How do you tell readers, “This book is for YOU!”?

The challenge in all YA book design is to create a cover that looks like it belongs in the YA section, but doesn’t look too much like the rest of the YA section. And to do that, you need a good designer. We found that designer in Liz Casal, who’s also designed covers for Little, Brown and Soho Press. Looking at her portfolio, we knew she was just the designer for the job. Continue reading

Diversity 102: Using Scholarships to Diversify Publishing

diversity102-logoLast month, we were excited to announce the establishment of the Lee & Low and Friends Scholarship in conjunction with Simmons College. This scholarship will provide opportunities for students of color to enroll in the Simmons College graduate program in children’s literature, one of the country’s finest.

In this interview, we talk to two of the key players behind the new scholarship. Cathryn M. Mercier, PhD is the Director of the Center for the Study of Children’s Literature at Simmons College and the director of the center’s M.A. and M.F.A. programs. Jason Low is the Publisher/Co-owner of LEE & LOW BOOKS. Continue reading

Simmons College and LEE & LOW BOOKS Establish New Scholarship

Simmons College logoAs our readers know, LEE & LOW BOOKS focuses on publishing books that are about everyone, for everyone. Our books feature a diverse range of characters and cultures, and we strive to work with and publish authors of color with our New Voices Award and New Visions Award.

This is why we’re very excited to announce a new partnership with Simmons College. We have teamed up with The Center for the Study of Children’s Literature at Simmons College and established a scholarship to increase diversity in the world of children’s literature. The new Lee & Low and Friends Scholarship will provide opportunities for students of color to enroll in the most prestigious children’s literature graduate program in the United States.

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6 Key Points from the UK Study on Diversity in Publishing

diversity102-logoDiscussion about diversity in books, at least around here, is often focused on the US market, but the challenges we face regarding diversity here in the United States don’t start and end within our borders. Many countries around the world find themselves struggling with the same growing gap between who is represented in their literature and who their citizens actually are.

The international scope of these problems presents us with a unique opportunity to learn from each other and to share knowledge. What works? What doesn’t? What else can we try? Continue reading

Creating a Market for Diverse Books: An Interview With First Book CEO Kyle Zimmer

How We Did It Diversity 102In our new How We Did It series, we shine a spotlight on the people and
organizations doing important work to support diversity in publishing and beyond. Their stories and ideas are a dose of inspiration for all of us as we move forward in our work.

Today we are thrilled to have Kyle Zimmer, President, CEO, and Co-founder of First Book, with us. Here’s how Kyle describes her organization: “First Book supports educational equality by providing high quality, new and relevant books and educational resources to teachers and caregivers serving the millions of children growing up in low-income families.”  Welome, Kyle! Continue reading

Marketing 101: The Best Social Media Platforms For Authors

This post is part of an ongoing series at The Open Book answering MARKETING 101: The Best Social Media for Authorsquestions about book marketing and publicity.

One of the questions I get most often from authors—both new and
experienced—is, “Which social media platforms do I have to be on?” There are a lot of ways to answer this question but I want to start by addressing the question itself, which is often phrased in exactly this way. The answer is: you don’t have to be on any social media platforms that you don’t want to be on. Social media can help you connect with new readers, raise your discoverability, and sell books, but it can also be a drain on your time, attention, and ideas. Social media is not for everybody, and not every platform is for every writer. So the first thing to do is let go of the guilt and pressure you feel to be on every social media platform that exists, posting content in real time. Almost no authors can pull this off and it’s not worth losing your sanity to attempt it. Continue reading

Diversity Baseline Survey Update: #BigFiveSignOn and Survey Deadline

Exciting things have happened with the Diversity Baseline Survey since our last update!

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